Ileyha Dagalp
Universitetslektor
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¹óö°ù±ð³Ù²¹²µ²õ±ð°ì´Ç²Ô´Ç³¾¾±²õ°ì²¹ institutionenOm Ileyha Dagalp
I hold a Ph.D. in Business Administration (specializing in marketing) from the School of Business, Economics and Law at the University 91̽»¨ where I wrote my dissertation "myth aestheticization". I am a recipient of the prestigious Jan Wallanders and Tom Hedelius Postdoctoral Fellowship.
My research is located in the field of consumer culture theory and I am particularly interested in the intersection between ideology, aesthetics and consumer culture. My current intellectual playground includes multiple research related to brand activism, market aestheticization, sustainabilization and the fluidity of consumer lifestyles within digital consumer culture. My methodological palette spans a diverse range featuring consumer and expert interviews, visual and digital methods. I have previously published research on advertising aesthetics, past themed consumption, marketplace mythology and cultural approach to aestheticization.
Recent Publications:
Dagalp, I., & Södergren, J. (2023). . Journal of Advertising.Södergren, J.,
Dagalp, I., & Andéhn, M. (2023).
Södergren, J., Vallström, N., Dagalp, I., & Broberg, T. (2022).
Dagalp, I., & Södergren, J. (2022). The Cuteness of Cryptocurrencies: On Aesthetic Evaluation in Meme Culture. Academy of Marketing.
Dagalp Ileyha & Benjamin J. Hartmann (2021) Consumption Markets & Culture
Dagalp Ileyha, Katja H. Brunk & Benjamin J. Hartmann (2020) Advances in Consumer Research, peer reviewed article, published
Special Issue that I am guest editing: