Hugo Ekström
Doctoral Student
Journalism Media and Communication JMG
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About Hugo Ekström
Hugo Ekström is a PhD student at JMG since 2023. He received his master’s degree in Digital Media and Society from Uppsala University where he has also been a research assistant at the Department of Informatics and Media.
Hugo Ekström's research examines how Swedish far-right and adjacent discourses are constructed, mobilised, and circulated online. A key aspect of the study is how far-right discourses disseminated via online video platforms such as YouTube and TikTok tend to reach audiences beyond far-right circles, spreading into broader publics through exposure to ‘everyday’ users. This, in turn, may contribute to the normalisation of far-right ideas and rhetoric, thereby influencing society as a whole.