The internationalization process of Swedish firms - Resource and capability development
Short description
In recent years, the trend has been that even small and medium-sized Swedish fashion company invests internationally - many while they are still relatively new to the market. The domestic market is too small and the competition is fierce so to grow firms invest abroad.
Internationalization requires a lot of the company that invests and a neglected area in terms of research is what happens internally in the company. Many companies fail in their quest to grow; a third of fashion companies do not retain three years after they started, and after seven years, more than half have disappeared from the market.
Researchers
Katarina Hamberg Lagerstr枚m, professor business administration
Marissa Ekdahl, doctoral student business administration
Publications
Thesis Marissa Ekdahl
Internal changes during the internationalization process of a SME Fashion Firm鈥 Ekdahl och Lagerstr枚m (2012), i Nordic Retail Research: Emerging diversity. Johan Hagberg, Ulrika Holmberg, Malin Sundstr枚m, Lars Walter (red). Bokf枚rlaget BAS.