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John Armbrecht

Senior Lecturer

Department of Business Administration
Telephone
Visiting address
Vasagatan 1
41124 Göteborg
Room number
J916
Postal address
Box 610
40530 Göteborg

About John Armbrecht

John Armbrecht, PhD is head of Centre for Tourism and researcher at the School of Business, Economics and Law at Gothenburg University. His PhD thesis “The Value of Cultural Institutions” was published in 2012. It is an application and evaluation of economic models (Contingent valuation and Willingness-to-Pay) on cultural institutions. The aim was to understand the value and welfare contribution of cultural institutions through methods in Cost-benefit Analysis. The project is financed partly by the School of Business, Economics and Law; Västra Götalandsregionen, Vara Konserthus/Nordiska Akvarellmuseet and Barbro Osher Foundation.

John’s major research interests are wihtin cultural tourism, culture management, cultural economics and economic impact studies. He is currently leading and part of several research projects within these areas.

His publications mainly focus on valuation and welfare aspects within the contexts of events, tourism, culture and lately also marine aquaculture. John has lecturing experience from methodological, marketing and tourism courses and is currently responsible for running an event management and a multivariate data analysis course at the masters level.

On other web sites

Research areas

  • Marketing
  • Cost-benefit analysis
  • Cultural economics
  • Tourism
  • Experiences
  • Event management

Research in progress

  • SWEMARC, 2016-11 -
  • IKON –: Research on the value of cultural institutions in the Skagerack-Kattegatt region, financed by EU and INTERREGIKON –: Research on the value of cultural institutions in the Skagerack-Kattegatt region, financed by EU and INTERREG, 2008-11 -

Teaching areas

  • Marketing
  • Tourism
  • Event management
  • Quantitative methods

Selected publications


Armbrecht, John
Tourism Management, 42, s. 141-148, 2014


Andersson, Tommy, Armbrecht, John, Lundberg, Erik
Scandinavian Journal of Hospitality and Tourism, 12:3, s. 215-231, 2012


Andersson, Tommy, Armbrecht, John
Scandinavian Journal of Hospitality and Tourism, 14:3, s. 255-274, 2014


Andersson, Tommy, Armbrecht, John, Lundberg, Erik
Scandinavian Journal of Hospitality and Tourism, 16:2, 2016