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We understand marketing holistically as the nexus of consumption, markets, and society. We like to contribute to the debate on sustainable development and the all marketing challenges facing our consumption and welfare in an international perspective. To us, marketing is the art and science of creating sustainable value for firms, consumers, and society.

The research at our section revolves around a range of empirical focus areas including tourism, retailing, financial services, and cultural industries.

Educationally, we offer marketing courses on Basic, Bachelor, Master and PH. D levels. We are also responsible for the program Marketing and Consumption.